Channels
Where HCPs turn for new clinical data - overall sample. Use the profile explorer to slice by HCP type.
All information sources
- Peer-reviewed journals83%i100
- Discussions with peers83%i100
- Accredited Continuing Medical Education (CME) programs79%i100
- Clinical guideline websites69%i100
- Discussions with pharmaceutical company medical representatives (Medical Science Liaisons)58%i100
- Medical news websites52%i100
- In-person medical congresses51%i100
- AI tools/generative AI platforms (e.g., ChatGPT or other large language models)47%i100
- Speaker programs45%i100
- Live virtual congress sessions or webinars34%i100
- Social or professional platforms30%i100
- Company-sponsored education27%i100
- Recorded webinars24%i100
- On-demand congress presentation replays22%i100
- Podcasts18%i100
Peer-reviewed journals
- NEJM63%i100
- The Lancet Oncology50%i100
- Nature/Nature Reviews32%i100
Medical news websites
- Medscape35%i100
- OncLive29%i100
- ASCO Daily News26%i100
- Cancer Network23%i100
- Targeted Oncology23%i100
- ReachMD6%i100
- Healio Oncology5%i100
Social / professional platforms
- Doximity22%i100
- Sermo14%i100
- X (Twitter)8%i100
- LinkedIn7%i100
What HCPs use news & social for
- Expert perspectives42%i100
- Rapid awareness of new data40%i100
- Interpreting how new data may impact clinical practice38%i100
- Checking how data are being discussed in the medical community to help inform my own view36%i100
- Summaries of congress highlights27%i100
Guideline bodies
- National Comprehensive Cancer Network (NCCN) Guidelines61%i100
- American Society of Clinical Oncology (ASCO)54%i100
- National Cancer Institute (NCI)24%i100
- Association of Community Cancer Centers (ACCC)9%i100
- Advanced Breast Cancer (ABC) Global Alliance8%i100
- Community Oncology Alliance (COA)5%i100
Podcasts
- OncLive podcasts12%i100
- Neil Love / Research To Practice11%i100
- Oncology Brothers5%i100
- ReachMD podcasts2%i100