Q&A Report
Direct answers to the client's research questions. Every card links to the source charts.
Where is the most meaningful variation across HCP profiles?
Setting drives the sharpest variation. Academic HCPs over-index on peer-reviewed journals and society guidelines; community HCPs lean harder on medical-news websites and conference summaries. Volume and research-status amplify those splits - see the Profile explorer for slice-level index scores.
- Discussions with peers90%i108
- Peer-reviewed journals90%i107
- Accredited Continuing Medical Education (CME) programs83%i105
- Clinical guideline websites71%i103
- Discussions with pharmaceutical company medical representatives (Medical Science Liaisons)63%i109
- Medical news websites58%i112
- Peer-reviewed journals78%i93
- Discussions with peers77%i92
- Accredited Continuing Medical Education (CME) programs75%i95
- Clinical guideline websites67%i97
- Discussions with pharmaceutical company medical representatives (Medical Science Liaisons)54%i93
- AI tools/generative AI platforms (e.g., ChatGPT or other large language models)50%i107
How should MSL and digital engagement work together for each HCP group?
MSLs are most valued for new-mechanism / pivotal data and complex patient cases - i.e. moments of clinical ambiguity. Digital should carry the routine cadence: short summaries with linked primary data score highest on the 1–7 acceptability scale. Use the MSL & digital page to slice by profile and design an MSL trigger + digital baseline per group.
- After reviewing relevant data independently, to clarify questions ?or uncertainties30%i100
- To discuss upcoming pipeline developments22%i100
- To discuss complex treatment sequencing or decision-making20%i100
- As a follow-up after I requested medical info19%i100
- As a first introduction to new clinical or trial data17%i100
- Ad hoc – Receiving occasional ad hoc updates only when a new data release is highly relevant5.25
- Around major congresses only – Receiving updates only around major scientific congresses (pre- and post-congress), with minimal communication outside those periods5.25
- Meaningful change updated only – Receiving updates only when there is practice changing evidence or a meaningful change to guidelines or standard of care5.88
- Monthly roundup – Receiving one monthly update summarizing all data relevant to my specialty4.59
- I generally prefer not to receive digital updates and instead access information independently when needed3.09
How should digital and MSL work together around congresses, per HCP group?
Three distinct moments. Before: digital previews and abstract round-ups perform best. During: HCPs prioritise live sessions and hot-topic summaries - MSLs add value with on-site context for complex data. After: post-congress synthesis and KEE commentary dominate - a natural cue to schedule the MSL follow-up.
- Expert perspectives on key topics expected to be discussed41%i100
- Refreshers on existing data or current treatment approaches38%i100
- Summaries of existing data to help interpret new clinical and scientific data that will be presented at the congress38%i100
- Study design overviews or key endpoints to watch32%i100
- Expert panel discussions43%i100
- Clinical practice or case-based sessions32%i100
- Guideline update sessions31%i100
- Oral abstract sessions presenting late‑breaking or pivotal data25%i100
- Expert perspectives on key topics expected to be discussed41%i100
- Refreshers on existing data or current treatment approaches38%i100
- Summaries of existing data to help interpret new clinical and scientific data that will be presented at the congress38%i100
- Study design overviews or key endpoints to watch32%i100
How can we best leverage named KEEs and influencers for co-created MedEd?
A clear long-tail of KEEs with a handful of repeatedly named names anchoring the field. The KEEs page surfaces co-mention pairs as natural partnership candidates - when two KEEs are repeatedly named together, they share an audience.
- 1. Hope Rugo17 mentions
- 2. Sara Tolaney7 mentions
- 3. Paolo Tarantino6 mentions
- 4. Ann Partridge3 mentions
- 5. Tiffany Traina3 mentions
- 6. Nancy Lin2 mentions
What other headline differences should we plan around?
Research-active HCPs prioritise primary data formats (full publications, abstracts); non-research HCPs prefer digestible summaries and expert commentary. Plan parallel content streams rather than a single cadence.
- Full-length peer-reviewed journal articles66%i110
- Discussion with peers63%i99
- Congress presentation or posters35%i121
- Live or on-demand expert discussions (e.g. Q&A, case discussions)30%i104
- Audio content or podcasts (e.g., on-demand expert interviews, congress recaps)28%i99
- Discussion with peers72%i111
- Full-length peer-reviewed journal articles50%i82
- Short articles35%i121
- Audio content or podcasts (e.g., on-demand expert interviews, congress recaps)32%i112
- Discussion with a Medical Science Liaison (MSL)28%i114