Formats
Top three first-point-of-engagement formats. Use the indices (i) to see what each group over- or under-indexes on.
Overall sample
- Discussion with peers64%i100
- Full-length peer-reviewed journal articles61%i100
- Congress presentation or posters29%i100
- Short articles29%i100
- Live or on-demand expert discussions (e.g. Q&A, case discussions)29%i100
- Audio content or podcasts (e.g., on-demand expert interviews, congress recaps)28%i100
- Discussion with a Medical Science Liaison (MSL)25%i100
- 2–3-minute video summaries16%i100
- Infographics or one-page visual summaries12%i100
- Slide-based summaries (PPT/PDF)7%i100
By setting
Community
- Discussion with peers59%i92
- Full-length peer-reviewed journal articles56%i93
- Short articles33%i113
- Live or on-demand expert discussions (e.g. Q&A, case discussions)32%i112
- Congress presentation or posters29%i98
- Discussion with a Medical Science Liaison (MSL)26%i103
- Audio content or podcasts (e.g., on-demand expert interviews, congress recaps)26%i90
- 2–3-minute video summaries17%i110
- Infographics or one-page visual summaries12%i104
- Slide-based summaries (PPT/PDF)10%i140
Academic
- Discussion with peers70%i109
- Full-length peer-reviewed journal articles65%i107
- Audio content or podcasts (e.g., on-demand expert interviews, congress recaps)31%i111
- Congress presentation or posters30%i103
- Live or on-demand expert discussions (e.g. Q&A, case discussions)25%i88
- Short articles24%i84
- Discussion with a Medical Science Liaison (MSL)24%i98
- 2–3-minute video summaries14%i89
- Infographics or one-page visual summaries11%i96
- Slide-based summaries (PPT/PDF)4%i57
By experience
Early-career
- Discussion with peers65%i101
- Full-length peer-reviewed journal articles57%i94
- Congress presentation or posters32%i108
- Short articles31%i106
- Live or on-demand expert discussions (e.g. Q&A, case discussions)30%i103
- Audio content or podcasts (e.g., on-demand expert interviews, congress recaps)30%i104
- 2–3-minute video summaries20%i131
- Discussion with a Medical Science Liaison (MSL)17%i68
- Infographics or one-page visual summaries11%i97
- Slide-based summaries (PPT/PDF)8%i108
Experienced
- Discussion with peers64%i100
- Full-length peer-reviewed journal articles62%i103
- Short articles28%i98
- Congress presentation or posters28%i96
- Discussion with a Medical Science Liaison (MSL)28%i113
- Live or on-demand expert discussions (e.g. Q&A, case discussions)28%i99
- Audio content or podcasts (e.g., on-demand expert interviews, congress recaps)28%i98
- 2–3-minute video summaries14%i87
- Infographics or one-page visual summaries12%i101
- Slide-based summaries (PPT/PDF)7%i96
By research activity
Research-active
- Full-length peer-reviewed journal articles66%i110
- Discussion with peers63%i99
- Congress presentation or posters35%i121
- Live or on-demand expert discussions (e.g. Q&A, case discussions)30%i104
- Audio content or podcasts (e.g., on-demand expert interviews, congress recaps)28%i99
- Short articles26%i90
- Discussion with a Medical Science Liaison (MSL)23%i90
- 2–3-minute video summaries12%i78
- Slide-based summaries (PPT/PDF)9%i125
- Infographics or one-page visual summaries7%i57
Not research-active
- Discussion with peers72%i111
- Full-length peer-reviewed journal articles50%i82
- Short articles35%i121
- Audio content or podcasts (e.g., on-demand expert interviews, congress recaps)32%i112
- Discussion with a Medical Science Liaison (MSL)28%i114
- Congress presentation or posters22%i74
- Live or on-demand expert discussions (e.g. Q&A, case discussions)22%i75
- 2–3-minute video summaries19%i123
- Infographics or one-page visual summaries16%i136
- Slide-based summaries (PPT/PDF)5%i62