US Breast Cancer HCP Survey · n=300

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Curated charts of the survey. Filter to a subgroup, then download PNG or CSV. Open any chart in the Studio to remix.

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N = 300 of 300

Information sources by role

N = 300All respondents

Stacked counts of which sources each role uses to keep up to date.

Top peer-reviewed journals

N = 300All respondents

Share of respondents naming each journal among their most-used.

Top medical news sites

N = 300All respondents

Where HCPs go for medical news.

Social & professional platforms

N = 300All respondents

Most-used social/professional platforms for clinical updates.

Guideline bodies relied on

N = 300All respondents

Which societies HCPs lean on for breast cancer guidance.

Format priority (first picks)

N = 300All respondents

Formats HCPs reach for first when new data drops.

Congress - before vs during vs after

N = 300All respondents

Pre-congress format preferences split by role.

MSL value situations

N = 300All respondents

When 1:1 MSL discussions are most valued.

Top KEEs mentioned

N = 300All respondents

Names cited as influential or helpful (normalized).

Peer perspective situations

N = 300All respondents

When peer input is most valued.

Setting × Sources heatmap

N = 300All respondents

Clinical guideline websitesPeer-reviewed journalsAccredited Continuing Medical Education (CME) programsIn-person medical congressesLive virtual congress sessions or webinarsMedical news websitesRecorded webinarsSpeaker programsDiscussions with pharmaceutical company medical representatives (Medical Science Liaisons)PodcastsCompany-sponsored educationDiscussions with peersOn-demand congress presentation replaysAI tools/generative AI platforms (e.g., ChatGPT or other large language models)Social or professional platformsOther (Please specify)
Academic71.3%89.5%83.2%53.1%32.9%58.0%23.8%42.7%62.9%16.8%25.2%90.2%21.7%43.4%35.0%1.4%
Community67.3%77.6%75.0%48.7%34.6%46.8%24.4%46.2%53.8%19.2%28.8%76.9%22.4%50.0%25.6%0.0%
Other100.0%100.0%100.0%100.0%0.0%0.0%0.0%100.0%0.0%0.0%0.0%100.0%0.0%0.0%0.0%0.0%

Within each setting, what share use each source (%).

Digital cadence - mean score: Monthly roundup – Receiving one monthly update summarizing a...

N = 300All respondents

Mean 1-7 desirability of this cadence option, by role.

Research involvement split

N = 300All respondents

Sample breakdown by research involvement.

Volume × Format priority

N = 300All respondents

Discussion with peersFull-length peer-reviewed journal articlesShort articlesCongress presentation or postersSlide-based summaries (PPT/PDF)Live or on-demand expert discussions (e.g. Q&A, case discussions)Audio content or podcasts (e.g., on-demand expert interviews, congress recaps)Infographics or one-page visual summariesDiscussion with a Medical Science Liaison (MSL)2–3-minute video summaries
High (26–50)67.5%54.5%33.8%20.8%6.5%27.3%32.5%13.0%27.3%16.9%
Low (1–9)74.4%48.7%25.6%48.7%2.6%33.3%15.4%2.6%30.8%17.9%
Mid (10–25)66.7%63.6%39.4%15.2%6.1%27.3%30.3%16.7%18.2%16.7%
Very-high (50+)57.6%66.9%21.2%36.4%10.2%28.8%28.8%11.0%25.4%13.6%

Within each volume band, % choosing each first-pick format.